Current Valuation
€32.9M
Mr iGaming & Fintech Group operates and develops a growing portfolio of international online casino and sportsbook brands across regulated and emerging markets, while launching its digital bank in Q4 2026 — scaling player acquisition, distribution, fintech capabilities, and brand infrastructure toward long-term, public-market-ready operations, with the goal of a public listing on the Nasdaq Capital Market in New York during 2028.
A concise thesis grounded in measurable operating progress rather than promotion — rapid player growth, a multi-brand model, international distribution and a deliberate path toward public-market-ready infrastructure.
Registered players grew from 36,070 in 2024 to more than 145,000 in 2025 — an increase of over 302% in a single year.
A portfolio of complementary brands — MrRex, MrBen, MrRun and MrTilt in the market today, with the launch of our digital bank, MrBank, planned for Q4 2026.
Players across 59 countries, supported by relationships with more than 120 affiliate partners and approved marketing across Google, Bing and leading social platforms including Instagram, Facebook and X, combined with extensive global display network reach — creating an international distribution engine designed to drive efficient player acquisition at scale.
Core brands operate under Malta Gaming Authority (MGA) and UK Gambling Commission (UKGC) licences — two of the most trusted regulatory frameworks in iGaming.
A structured roadmap to expand into additional geographies and customer segments, and to broaden the product offering.
Preparing the corporate structure, reporting and operations with the goal of a listing on the Nasdaq Capital Market in New York in 2028.
Player registrations more than quadrupled year over year, driven by a rapidly expanding international footprint and increasingly powerful global marketing campaigns.
59 countries · 120+ affiliates · 4 operating brands · 145,000+ players
The group builds and operates distinct consumer brands, each targeting different players and markets, with new brands and verticals added as the platform scales.
The group's original brand and growth engine — the platform on which the operating model, player acquisition and multi-market playbook were first proven.
OperatingA newer international casino and sportsbook brand extending the group's reach into additional player segments and markets.
OperatingA further growth brand within the portfolio, broadening the group's presence and testing new acquisition channels.
OperatingThe group's crypto-gaming brand, positioning the group in the fast-growing blockchain and digital-currency market alongside the licensed casino portfolio.
OperatingThe group's digital bank — a fintech vertical launching in Q4 2026 that extends the group beyond gaming into financial services, letting users hold and move their own money. Distinct from the licensed gaming brands.
The group acquires and serves players internationally, combining organic growth with an expanding global marketing engine to efficiently enter and scale new markets.
Map indicates markets where the group acquires and serves players; it does not imply a specific regulatory authorization in any jurisdiction. Selected markets shown; players present across 59 countries.
A transparent view of the company's valuation, share price and the status of the current financing round.
Figures as provided by the company. Nothing on this page constitutes an offer of securities or a projection of returns.
One of the group's largest individual shareholders is Pia Ericsson Milebratt, who holds approximately 30%. The group's ownership is rooted in the entrepreneurial legacy of her father, Christer Ericsson, widely regarded as one of Sweden's greatest entrepreneurs of all time. This foundation is further strengthened by a broader shareholder base that includes established and successful entrepreneurs as well as sports superstars.
The group's largest individual owner. Daughter of the late Christer Ericsson, she anchors the company's long-term ownership and carries forward its entrepreneurial heritage — bringing stability and a patient, long-term perspective.
One of Sweden's most successful entrepreneurs. Founder of Consafe, a landmark of Swedish industry, and of the JCE Group — today one of Northern Europe's largest privately owned investment companies. That legacy of building international businesses underpins the group's ownership base.
A sequenced plan to compound the group's advantages — from strengthening today's brands to building the infrastructure of a public-market-ready company.
Deepen player engagement and retention across MrRex, MrBen, MrRun and MrTilt to maximize the value of the existing base.
Enter and scale additional markets, expanding distribution beyond today's 59 countries, with a strategic focus on high-growth opportunities across South America and Africa.
Improve player-acquisition economics through our well-established marketing channels, with an increasing focus on social-media content creation to consistently lower CPA across all acquisition channels.
Launch our digital bank, MrBank, creating a powerful ecosystem that brings iGaming and digital banking together within one group — a forward-thinking model designed to unlock significant synergies, cross-platform opportunities and long-term growth.
Build the financial reporting, governance, compliance and corporate infrastructure required to prepare the group for its future public listing on the Nasdaq Capital Market in New York.
Our Investor Relations team is your direct line for enquiries, the investor presentation, capital-structure questions and due-diligence materials.
Your primary contact for investor enquiries, the investor presentation, capital-structure questions and due-diligence materials.
✉ Christian@MrBen.com☎ +46 70 813 63 77Working alongside Christian on investor enquiries, the investor presentation and due-diligence support.
✉ IR@MrBen.com☎ +46 70 813 63 77Request the documents relevant to your evaluation. Materials are shared directly by the Investor Relations team.
The current investor deck covering strategy, portfolio and the market opportunity.
Request document →Periodic reporting on operating performance and corporate developments.
Request document →Details of the ownership base and shareholder communications.
Request document →Valuation, share price and current round subscription detail.
Request document →Group structure, governance and jurisdiction of incorporation.
Request document →Investment risk factors and important legal disclosures.
Request document →Connect directly with our Investor Relations team to learn more about the company, our growth strategy, capital structure and the current investment opportunity.